Why Genius Bar appointments always seem to start late

In a long and detailed thread, an ex-Apple retail employee who helped launch Apple’s in-store Concierge system details exactly why and how appointments made for support at in-store Genius Bars never seem to start on time.

Customers can repair their iPhone at home, but at a high cost Customers can repair their iPhone at home, but at a high cost

In a very long Twitter thread, user “Dr. Bread Pitt” details the Concierge system, the forces surrounding the Genius Bar, and how the system can break down under the strain of retail guest responses and other factors. First and foremost, Apple appears to over-book Genius Bar appointments, assuming up to 40% of service-seekers won’t show up for the appointment.

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