Apple looking to expand its nascent advertising business

Apple may be planning on expanding its current first-party advertising offerings with the addition of a demand-side platform, recent job listings suggest.

Apple advertising Apple advertising

The Cupertino tech giant is currently seeking a senior manager for a demand-side platform (DSP), according to a posting seen by Digiday. A demand-side platform is an automated system allowing advertisers to bid on ads.

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Read more at AppleInsider

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