Paid Apple Podcast subscriptions grow by 300% in a year
More people are taking up paid Apple Podcast subscriptions than ever before, with subscribers to podcasts seeing 300% growth over the course of a year.
Apple Podcast Subscriptions provide a way for listeners to enjoy select podcasts while enjoying benefits like ad-free listening. In coverage of NBC’s “Dateline” podcasts move, it seems that end users are taking up the opportunity for an improved listening experience.An Apple spokesperson informed Digiday on Monday that the number of subscribers had gone up by more than 300% since June 2021. Though Apple didn’t say how many paid subscribers it had nor how many podcasts offer paid subscriptions, it did point out that over a quarter of the top 100 shows in the “Top Shows” chart provide a subscription option.
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