People without arms using touchscreen phones. A deaf mother whose watch lets her know that her baby is crying. A blind man whose phone tells him not just that a door is in front of him, but what it says on the door. These are the days of miracles and wonders.
Of course Apple wants you to use their products, but so too does
Amazon and Google and Microsoft and others. There exists a deeper
message: the point is not whether Apple is subliminally
advertising to people; the salient point is Apple is overtly
advertising a disabled person’s basic humanity.
What this short film expresses so clearly is that these accessibility feature don’t merely allow people with serious disabilities to use Apple devices, but to thrive with them.