The Future of Apple Retail

Neil Cybert lays out the future of Apple retail. From it’s origin, to when it was in limbo under John Browett (this is when I worked there), to Angela Ahrendts and the future. I personally didn’t realize everything Angela did.

Ahrendts’ five-year tenure at Apple was massively misunderstood. One of her not-so-publicized achievements was modernizing Apple’s retail backend so that Apple’s website, online store, and in-store experience weren’t disconnected.

And I love this quote. Even though I worked there during it’s rough period, I still enjoyed working there and I made some great friends. The culture was a healthy one. I wouldn’t want that to change.

By choosing Deirdre O’Brien to be Ahrendts’ successor, Apple gave a pretty clear signal that it wanted to keep employee culture and morale at the center of its near-term retail strategy. Instead of new objectives in terms of the backend or store expansion plans, forward changes to retail operations would be more focused.

And then the pandemic. In recent weeks, there have been a number of developments in the retail space. Apple and Target announced a partnership that will bring mini Apple stores to 17 Targets. Last week, Disney announced it will close 20% of its stores. What does that mean for Apple? Neil Cybart has a few suggestions or ideas.

From Above Avalon

Scroll to Top

ARE YOU IN?

Free lessons delivered to your inbox every week.

FREE MEMBERSHIP: Join for 30 days. Totally free. No strings attached.

Noteboom Tutorials

Welcome to my new site!

New name. New site. Same owner. Same tutorials.
It also has new features, including Live Classes or Webinars, as well as new tutorials and lessons.

Are you a current Noteboom Tutorials Premium member? If you are, you get a complimentary membership! You are almost all set. I imported your username. All you need to do is reset your password on the new site.

Skip to content