In the second edition of Mark German’s excellent Bloomberg newsletter, he details that Apple is actively exploring new ways of work that don’t circle around Cupertino:
Just a few years after completing the multibillion-dollar Apple Park headquarters in Cupertino, California, Apple Inc. is ramping up efforts to decentralize out of Silicon Valley. I’m told that executives at the highest levels of the company recognize that hiring and retaining talent will be one of the biggest challenges to its future success, and reducing its reliance on the Valley is a key step in mitigating that issue.
Apple has traditionally operated on the principle that ambitious technologists yearn for a place in Silicon Valley where they can put their mark on the next iProduct. The company’s top brass for years fought against decentralization. But that thinking has changed for several reasons based on what I’ve heard from Apple employees.
Spreading outside of Silicon Valley is smart. The question is, will the company embrace remote work and geographically dispersed workgroups as some of its competitors have, or will it just set up groups for in-person work in different cities?