Apple will increase feature gap in the iPhone 15, says Kuo

Analyst Ming-Chi Kuo predicts that 2023’s iPhones will show a greater gap between the regular and Pro models, and also between the iPhone 15 Pro and iPhone 15 Pro Max.

As Apple prepares to take preorders for the iPhone 14 range, Kuo has figures from the industry about what proportion of the different models Apple is ordering from its manufacturers. Based partly on that, he’s also extrapolated what he believes is a trend to differentiate models that will become clearer with the iPhone 15.Kuo reports that a survey of supply chain sources in China reveals that Apple is ordering production of dramatically more Pro models than the regular ones. Together, the “total order allocation for two 14 Pros is about 85%” of Apple’s total orders, says Kuo.

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