Apple to support verified brand logos in Mail anti-spam feature
From iOS 16, iPadOS 16 and macOS Ventura, Apple Mail will support showing a company’s official logo to indicate the email is legitimately from that verified firm.
As iOS 16 got its second beta release for developers, an unannounced feature has been spotted. It’s support for an email standard Called Brand Indicators for Message Identification (BIMI).”[This] is an emerging email specification that enables the use of brand-controlled logos within support email clients,” says the AuthIndicators Working Group on its BIMI website. “BIMI leverages the work an organization has put into deploying DMARC protection, by bringing brand logos to the customer’s inbox.”
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