Apple Maps could serve advertising to users in 2023

Apple’s move to increase advertising it serves to its users could result in Apple Maps showing ads as early as 2023.

Apple is thought to be working on increasing its advertising business aggressively in the coming years, with an initiative to expand Apple’s overall use of ads in apps as part of that push. It seems users may not have to wait that long before seeing it being implemented.One of the big candidates for advertising is Apple Maps, with Mark Gurman’s “Power On” newsletter for Bloomberg claiming engineering work is “already underway to launch search ads in the Apple Maps app.” Gurman believes it should be functional “sometime next year.”

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