Apple is the world’s most valuable brand, says yet another spurious report

Kantar claims that Apple has grown its nebulous brand value by 55% to top its chart of the 100 most valuable brands in the world.

If it’s dubious how a dollar value can be ascribed to a brand, that doesn’t stop many companies trying. Recently, Apple topped the annual Brand Finance Global 500 rankings, although it then came only third in Brand Intimacy according to MBLM.Now Kantar, which most recently reported on subscription losses at Apple Music and its rivals, says that Apple’s brand is worth $947 billion.

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