Apple is exploiting features to expand its own advertising, say advertisers

As advertisers complain that Apple’s privacy features cut revenues for rivals but not for itself, Apple is now greatly expanding its own ad business and is on a hiring spree.

Apple privacyApple privacy

Apple has recently been reported to be cutting recruitment overall, or recruiting more selectively, and is said to have laid off all its temporary recruiting staff. Now the Financial Times says that the company is advertising for some 216 new staff to join and almost double the workforce in its advertising business.

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