Apple fails in bid for Big Ten Conference streaming package

Sports streaming rights for the Big Ten conference will be shared between CBS, NBC, Fox, and Peacock through the 2030 season, leaving Apple without any access.

Big Ten Conference rights deal missed by Apple Big Ten Conference rights deal missed by Apple

The Big Ten Conference has reached distribution agreements with CBS, Fox, NBC, and Peacock. This places conference football, women’s and men’s basketball, and Olympic sports across over-the-air linear television and streaming.

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